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Undercover Shopper: Bluemercury’s Shop Around the Corner in Midtown

#clippable-1203145761 img { display: none; } The Bluemercury flagship in New York. George Chinese/WWD When Barry and Marla Beck opened Bluemercury’s New York flagship at the base of the Hilton Midtown on Sixth Avenue in 2017, the idea was to transform the retailer’s reputation from little shop around the corner to international beauty hub. Two years later, when I entered the store at...

Nail Art Is a Thing Again, Thanks to NYFW

#clippable-1203278610 img { display: none; } For Tibi, Jin Soon painted on models' natural nails, lining some of them with metal wiring. Aurora Rose for WWD Call it a lunar eclipse: nail art at fashion week is back. Colorful, unconventional nail designs ruled the runways at New York’s spring 2020 shows. One of the most noteworthy cases was at Marc Jacobs, where viral...

Marla’s Must-Haves

#clippable-1203145786 img { display: none; } Marla's Must-Haves Joshua Scott/WWD Acqua di Parma Colonia EDP “I have worn this bright, citrus fragrance for over 20 years. Created in the early 20th century, the elegant blend of bergamot and Bulgarian rose is timeless.” La Mer Crème de la Mer “The go-to cure-all for any of our family’s hydration or healing needs. I remember my mom...

Makeup Is Fun Again at New York Fashion Week Spring 2020

  View Gallery — 22   Photos Makeup may be making a comeback, if New York Fashion Week beauty looks are any indication. While no-makeup makeup’s presence still lurked backstage, makeup artists really spiced it up for New York Fashion Week’s spring 2020 season, favoring bold, colorful looks — many of them reminiscent of HBO’s “Euphoria.” Backstage at Tomo Koizumi spring 2020  Kelly Taub/WWD Standouts included Pat McGrath’s Eighties-inspired...

20 Things to Know About Bluemercury

#clippable-1203145812 img { display: none; } 2008 Courtesy Photo Bluemercury sells 115 brands. Every hour, Bluemercury sells 50 mascaras and 20 dry shampoos. In 2018, one M-61 PowerGlow Peel pad sold every 2.7 seconds. Bluemercury has 37 stores in California. Over the last three years, Bluemercury expanded into three new categories: supplements, clean beauty and hair tools. Lune + Aster’s Vitamin C+E Lip Gloss, a rosy shade,...

Unpacking CBD: An Ingredient Breakdown

#clippable-1203111168 img { display: none; } An employee works in an indoor cultivation facility of CBD hemp plants at Medropharm in Switzerland. Keystone-SDA/REX/Shutterstock CBD — cannabidiol — is arguably the hottest ingredient in beauty right now. Derived from the hemp plant, the ingredient is everywhere, from wellness tinctures to skin-care products to lubricant. But not all products that market with hemp ingredients actually...

Spring 2020 Makeup Looks From the PFW Runways

  View Gallery — 29   Photos PARIS — What makeup looks will be the hottest – or coolest – for spring 2020? The fashion shows underway in Paris will be key to unlocking trends. WWD reports daily from behind the scenes, backstage before the shows, to learn what makeup artists have in mind while fashioning color-cosmetics looks. Keep checking here for updates. Read more here: Balmain Unveils...

‘Euphoria’ Is NYFW’s Biggest Beauty Inspiration

  View Gallery — 22   Photos What were American fashion designers doing last summer? Watching “Euphoria” on HBO, if the beauty looks at New York Fashion Week are any indication. The television drama starring Zendaya depicts oversexed, drug-addled and generally bad-behaving teens in a California suburb, grappling with growing up in the chaotic political and social environment of 2019 — Internet porn, climate change, active...

Patrick Starrr: Influencer and Influencer Manager

#clippable-1203144603 img { display: none; } Over the past year, YouTuber Patrick Starrr has quietly assembled an influencer agency called The Beauty Coop. Among his clients are Zackary Vang and Cohl's World. AFF-USA/REX/Shutterstock As influencers seek to diversify their platforms, influencer management is proving a viable option. Patrick Starrr, the beauty vlogger who counts 4.3 million subscribers on YouTube, has quietly added management...

New Spring Hairstyles for 2020 From the Runways of NYFW

  View Gallery — 23   Photos Call it the mane event. New York Fashion Week is off to a steady start and with new spring fashion trends emerging in real time, so too arrive new hair and makeup looks. Here, we’re breaking out the essential spring hairstyles for 2020, straight from the runways of New York Fashion Week. Check back often as WWD keeps reports live...
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