Uniform Wares M37 PreciDrive Watch
In just a decade, minimalist London-based watchmaker Uniform Wares has gained a firm footing in a market obsessed with jamming anything and everything into timepieces. The brand’s uber-stylish, oh so simple designs are typified by its latest model; a slick all-black time-teller which claims to be one of the most accurate quartz watches in the biz. All killer, no filler.
Buy Now: £300.00
The National Skateboard Co. Harrington Jacket
Easy to wear, durable and stylish – it’s no wonder sk8erbois have taken the Harrington jacket under their wing. Giving the classic a twist, Manchester-based brand The National Skateboard Co. has come up with a checked corker with a wooly construction that skaters and non-skaters will appreciate in equal, cushy measure.
Buy Now: £135.00
Weekday x Fila Track Pants
One of the heavyweight names in the retro sportswear revival, Fila has been given the high street treatment courtesy of achingly hip Scandi chain Weekday. The collaboration references some of the biggest men’s fashion trends, including warcore and high-end workwear, for something that’s equal parts catwalk and sidewalk.
Buy Now: £70.00
Serge DeNimes Palm Tree Necklace
The brainchild of influencer and model Oliver Proudlock, men’s jewellery brand Serge DeNimes has just dropped its latest line of pendants and chains, including this silver palm tree inspired by his grand tours around the Bahamas. Nice for some, ey?
Buy Now: £55.00
H&M x Stranger Things Swimshorts
Stranger Things is finally back on our screens, and just in time high street chain H&M has dropped its collaboration with The Upside Down. These swim shorts take after the lifeguard outfits worn by macho man Billy in the series.
Buy Now: £12.99
Converse Chuck Taylor Renew Shoes
How do you better a near perfect shoe like the Converse Chuck Taylor? Make it sustainable, of course. Part of the brand’s Renew program, which uses upcycled textiles lifted from landfills, the classic high top has been reworked with 100 per cent recycled polyester canvas made from old plastic bottles.
Buy Now: £60.00
Benson & Clegg Pocket Square
After an accessory that’ll boost your summer outfits in less than a minute? Look no further than the pocket square. Stuffed into a summery suit, examples like this silk paisley version will level-up your look and mark you out as a man with an eye for the finer details.
Buy Now: £40.00
Akashi-Kama Noragi Jacket
A Japanese workwear staple with an American twist, the indigo-dyed Noragi jacket from up-and-coming fashion brand Akashi-Kama is the light, statement summer jacket you never knew you needed. Think of it like a kimono for men and throw it over a simple crew-neck T-shirt.
Buy Now: $115.00
L.F. Markey Sutton Shirt
Good news, fans of premium basics and modern workwear (so that’s everyone, then), London-based womenswear label L.F. Markey has finally opened up its doors to men after a decade. We’re big fans of this textured canvas cotton overshirt which would sit comfortably with some light wash denim down below.
Buy Now: £120.00
Gilette Heated Razor
After getting its US debut, Gilette’s heated razor is finally heading to UK shores. The first beard-banisher to feature five blades that reach 120 degrees Fahrenheit for a smooth, comfortable shave, it’s the closest you can get to a hot towel shave at the barbers without leaving the house.
Buy Now: £200.00
Mango Man Tie-Dye Polo Shirt
Not only is tie-dye enjoying an unexpected moment in menswear, it’s also begun to pop up in other places than its usual T-shirt home. Mango Man, for example, has splashed the pattern all over this polo shirt, which is kept wearable thanks to the classic navy colourway. Neon pink need not apply.
Buy Now: £29.99
Puma x Chinatown Market Sneakers
Sound the sneaker collaboration klaxon: German sportswear don Puma has tapped New York streetwear label Chinatown Market for its latest drop. The partnership sees the latter give classic Puma models a twist with interchangeable elements like multicoloured Formstripes. DIY never looked so good.
Buy Now: £109.00
John Lewis Cotton Linen Trousers
What makes the perfect pair of summer trousers? Well, something like these beauties from John Lewis are pretty close to the mark. Cut from a lightweight and breathable cotton and linen blend in a regular fit, they allow you to get some air to those pins while still looking sharp.
Buy Now: £55.00
J.Crew Cable Sweater
Just because it’s summer, doesn’t mean you should completely abandon knitwear. This one from J.Crew is ideal for the warmer months; cut from breathable loose weave cotton in a slouchy fit, it will look grand winding down the evening in the beer garden or (budget permitting) on a superyacht.
Buy Now: £89.00
The Gigi Cuban Collar Shirt
From the brothers behind Italian tailoring specialist Boglioli comes the less eye-wateringly expensive brand The Gigi. With a deconstructed approach to tailored menswear, it turns out pieces like this simple but effective long-sleeved Cuban collar shirt, which would look handsome slipped under any suited look this summer.
Buy Now: £125.00
River Island Gold Tone Hexagon Sunglasses
It’s sure to be love at first sun-shaded sight with these on-trend geometric sunglasses from River Island. Proving you don’t need to pay a fortune to protect your peepers, they offer 100 per cent UV ray coverage. Because nothing’s cooler than safety.
Buy Now: £12.00
Jaxon Lane Bro Mask
Sure, the name Bro Mask is a little tongue in cheek, but this is a face mask that does exactly what it says on the pack. That is, combat bros’ thicker, oilier, and more acne-prone skin with collagen, vitamin B3 and plant extracts to take aim at blemishes, redness and sun damage.
Buy Now: £25.00
Stella McCartney The Beatles Shirt
What happens when one of the biggest names in fashion pairs up with one of the biggest in music? Well, this shirt, actually. Channelling the work of her old man, Stella McCartney has produced a technicolour collection that features graphics and scenes from The Beatle’s iconic 1968 flick, Yellow Submarine.
Buy Now: £470.00
Aurelian Suede Driving Shoes
Available in a mind-boggling 15 colours, these driving shoes from Belgian footwear brand Aurelian are a thing of understated beauty. If you’re planning on darting around the French Riviera in a convertible this summer (or just getting a bit boozy at a barbecue), these are a must.
Buy Now: £138.00
BoohooMan Smart Revere Shirt And Short Set
Matchy-matchy fashion has reached new heights this season with the rise of the co-ord. Budget fashion e-tailer BoohooMan is an early master of this relatively new menswear phenomenon, with pieces like this dusty pink Cuban shirt and short set.
Buy Now: £24.50
The Best New Menswear To Buy Right Now
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