Brooks Fusion Ivy League
Seattle-based sportswear company Brooks started out by making ‘bathing shoes’ in 1917. We’ve never felt the urge to take a bubbly soak in a pair of sneakers and we suppose that’s why the business shifted to concentrate on technical runners.
Today Brooks also turns out a host of old-school-inspired lifestyles trainers. For its Ivy League Pack the brand’s 90s favourite, the tech Fusion, has had new collegiate colourways applied to the uppers, while the midsole features a window to display the heel cushioning.
Available at Hanon, priced £85.
Converse Jack Purcell Modern HTM
Converse’s Jack Purcell has set a high watermark for sleek, low profile sneakers for more than 80 years. The emblematic style, characterised by their rubber toecaps and recognisable ‘smile’, is so iconic that is has fundamentally gone unchanged for almost a century, until now.
Under the eye of Nike’s legendary HTM team, which has already updated of the Converse All Star, Auckland and Thunderbolt, the Jack Purcell has been modernised with a with new construction and premium materials.
Available at Nike, priced £145.
Arkk Copenhagen Raven Perforated-Toe Low-Top Trainers
Copenhagen-based Arkk likes to keep things simple. Despite being a sports-orientated sneaker brand, it forgoes the usual bells and whistles in favour of technical materials and clean shapes inspired by minimalistic Scandinavian architecture.
Joining the recently relaunched Sneaker Studio at MatchesFashion for the first time, Arkk brings with it the Raven style, which features neoprene uppers with panels of perforated leather and a smooth white rubber sole.
Available at MatchesFashion, priced £99.
Nike Air Huarache Run Campfire Pack
When we describe kicks as “fire”, we rarely mean actual fire. But that’s exactly what you’re getting with the Nike Campfire Pack. Alongside versions of the Air Max 90 and Air Max 95, the pack includes an Air Huarache that looks like it could have been crafted by a resourceful boy scout.
Far from a subtle pair to sit around and sing Kumbaya in, the trainer makes so secret of where it takes its inspiration from, with leather, rip-stop nylon, flannel and wood grain fabrics and a specially created badge on the tongue.
Available at End, priced £95.
Ami Velcro Strap Sneakers
Think you can only wear Velcro if you eat pureed food? Think again. The satisfying crunch of strappy sneakers is staging a comeback.
It’s hard to argue with the stylishly understated Ami. The Parisian label’s textured fabric uppers say so long to laces with triple strap detailing alongside a contrast chunky platform sole.
Available at Harrods, priced £230.
Adidas x Wings & Horns Gazelle 85 Primeknit
Canada-based menswear label Wings & Horns is known for two things: its winter-beating, 100% made-in-Canada fleece and collaborating with sportswear brands to create some of the coolest sneakers on the plant.
Inspired by Japanese craftsmanship and a Zen-like simplicity, Wings & Horns’ tie-up with Adidas offers an updated version of the Adidas Gazelle 85 with off-white Primeknit construction accompanied by tonal hairy suede panels.
Available at Adidas, priced £109.95.
Diadora N.9000 Italia
Diadora might have not the same hype-power as Nike or Adidas but ever since the brand brought back its 90s runner – the N9000 – in 2014, the brand been riding high on the trend for classic reissues.
Paying homage to its homeland (where it continues to be the only Italian athletic footwear and apparel manufacturer still making products), the sneaker brand has bolstered the retro model with new green and blue colourways in the Italia Pack. That’s an offer we can’t refuse.
Available at Diadora, priced £140.
Fred Perry Black Champagne Tennis Shoe B2
Fred Perry’s got game when it comes to tennis shoes. After all the brand, named after the maverick British champion himself, predicted their rise as a style staple (kind of) as early as 1940.
The style introduced forty years on, the B2, has been revisited by the brand in the modern day. Honouring the classic colours of the Fred Perry polo shirt, the sneaker has gained hairy suede uppers, nubuck leather trims and a new Lycra lining in a tonal black with champagne details.
Available at Fred Perry, priced £75.
The Hottest Trainer Launches This Week
Our pick of the kicks, this week featuring the first major Jack Purcell update for 80 years and the cool way to wear Velcro